Though there are a multitude of ads in the Illustrated London News for all kinds of fashion and fabric, this was one of the few that specifically marketed itself for women. This ad does two things for an understanding of the Victorian period; on the one hand, it illustrates the importance of the social scene, largely dominated by women in the home who were in charge of dinner parties and similar events, while also making it clear to viewers that such an ad, perhaps most of the ads within, are specifically for middle and upper class individuals. The working class isn't displayed as regularly in this newspaper as the monarchy, and it stands to reason that most of the ads within are targeted to the morally and socially acceptable members of society.