In 2012 when the famous K-pop artist Psy launched “Gangnam Style” that Hallyu had its ignition into Western countries. 

It topped charts and reached over 30 countries across the globe such as Australia, Canada, many countries in Europe, reaching No. 1 on the British Official Singles Chart and took 2nd place on Billboard’s Hot 100 in the US. By 2020, the music video has been watched over 3 billion times.